memory archive – day 25


I am pretty sure that anyone living in Japan with young children knows this character very well. It’s Anpanman, the picture book and anime series hero with an anpan as head (anpan is a pastry filled with sweet bean paste). Even though me or the kids never read the books or watched the series, we were exposed to Anpanman straight from the beginning of time in Japan. It is just unavoidable to stay away from him. There are baby and toddler toys, baby food, a million sweets, toiletries, clothing, diapers, tableware and furniture, amongst many other things all featuring the famous character. I have to admit, discovering Anpanman came as a bit of a shock to me as I wasn’t used to this kind of overly colourful, fantasty style like imagery for children’s products. My kids were intrigued from the beginning though and it didn’t take me too long either to start liking this weird little superhero. The  baby rattle in the picture was a give-way at the Anpanman Children’s Museum in Yokohama that we went to a couple of years ago – it was a great day out.

As my kids are getting older, I’m not sure how much longer there will be Anpanman items in our household. They will soon grow out of him, I’m pretty sure. Before this happens though I have to make sure to learn the lyrics of the theme song Anpanman’s March (アンパンマンのマーチ Anpanman no Māchi). We’ve been humming it a lot and being able to actually sing it has been on my Japan bucket list for a while now…

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